GIOVANNI L.A. Hold Styling Gel - Strong Hold, Vegan Hair Gel for Women and Men

GIOVANNI L.A. Hold Styling Gel is designed to provide secure shape and extreme, stylized hold. With GIOVANNI's strongest gel, you can grab onto style and hold on tight, taking hold and control to the extreme so you can stand firm in the spotlight.

GIOVANNI was the first full-range, salon-inspired hair-care brand to be available in natural product stores, and today it is the #1 selling Hair Care line in the United States Natural Products Industry. However, the brand's origins can be traced back to a pioneering individual, Arthur Guidotti, who had a vision and a passion for hair.

Guidotti began developing his talents as a hairstylist in Hollywood and Beverly Hills, and by the 1960s, he had decided to open his own salon, called On Sunset. The salon, located on the famous Sunset Strip, became a bustling hub and a hit with many Hollywood celebrities, including Lucille Ball.

Since 1979, GIOVANNI has been committed to the "Rule of Balance," ensuring that each product is as pure and natural as possible without sacrificing exceptional performance. The brand is dedicated to creating high-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

GIOVANNI's L.A. Hold Styling Gel is designed to control frizz with authority. Users can simply work the gel through damp or dry hair and style as desired for a professional finish. For the ultimate style, the gel can be combined with GIOVANNI's LA Hold Hair Spritz.

The L.A. Hold Styling Gel is also great for defining curls and adding shine without dulling or stripping color from the hair. The surface enhancers in the formula allow the hair to shine brilliantly. The gel is made with a blend of natural ingredients, including Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme.

GIOVANNI is committed to being vegan-friendly and cruelty-free. The brand's products are Leaping Bunny Certified, meaning they are never tested on animals. Additionally, GIOVANNI uses sophisticated recyclable packaging, bridging the gap between natural and salon-quality hair care.

In summary, GIOVANNI L.A. Hold Styling Gel is a high-performance, nature-inspired product that provides secure shape, extreme hold, and frizz control, all while being vegan-friendly, cruelty-free, and environmentally conscious.

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